In a world where live sports remain television’s cash cow, could competitive pillow fighting be the next big thing?
Sean Perry and his 2500 Media banner certainly think so.
The company has secured the television rights to the Pillow Fight Championship which was founded in 2021 by Steve Williams.
Pillow Fight Championship is the world’s first professional pillow fighting league featuring professional fighters engaging in pillow combat.
Last year, the competition aired on ESPN2 and the organizers have also organized pay-per-view events.
